![]() ![]() He's still available for purchase at $0.99. A fan of the game, Bolt would apparently play before races and ultimately had his team reach out about being a featured character. Usain Bolt was one celebrity that Shepherd felt wouldn't hurt Temple Run''s image. "If all were were doing was adding licensing, it could dilute the image of the brand." "There's a balance to this kind of stuff," he says. An in-house director of licensing sifts through the opportunities while managing its 40 or so international deals already in play, including new book collaborations with National Geographic Kids, an arcade game at Dave & Buster's and more.įranchise creator Keith Shepherd says it's all about "continuing to engage with fans," finding fits that aren't too far-fetched but that might energize fans. And with the 'Temple Run' franchise, anything that will keep the brand fresh and not-too diluted will do.Ĭreator Imangi Studios struck gold with its original game launched in August of 2011, then recreated the success early last year with 'Temple Run 2'- all while remaining a small husband-and-wife studio far from Silicon Valley or New York. Today, Imangi's a 15-person shop that gets licensing offers from car companies, giants of the housing market and especially Hollywood studios looking to promote movie launches (which if you're Disney, Imangi's been willing to try, first with 'Temple Run: Brave' in 2012 and then 'Temple Run: Oz' in 2013). But that's what happens when you add the NFL's insatiable desire for more brand extensions to the brutal pressure of mobile game-making, where hits are hard to find.
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